Yes! It seems that anything low carb, Keto, no sugar added or sugar free is always a lot higher in price than regular food! Very frustrating!

At natures wonder in missouri and arkansas...they sell a 0 net carb bagel that rocks my world...it cost a fortune...worth every pennyI also enjoy all the keto..0 net carb bread items at aldis...I worried at forst...cause the alternative pastas and such really dont apeal to me...but they are good enough for me...I diddnt go for net carb thing for sometime...but I do now that I watch fiber and glycemic index....

I'm not familiar with the brand but there is a number of Low Carb or Keto breads/rolls etc on the market if you do a bit of looking

Often times they replace the regular flour with Almond Flour, ground up seeds, Pea Protein, a couple different resistant starches or Soy

As you note some taste like "crap" other are not bad at all

Great products, albeit often a little "pricey", but if you find something you like it can be a great addition to your list of "safe for me to eat, foods"

And there is all kinds of products like this - I make pancakes and biscuits with a product called "Carbquik" (like Bisquick without most of the carbs) and I get low carb pasta from a couple companies (Carba-Nada or PY)

There is many "diabetes/keto friendly" foods out there - we just have to look for them and give them a try

Most of the low carb bread they sell here(KS) in the Supermarkets tastes like crap and these low carb(high dollar) bagels I ordered from this Royo Company are not much bettter but the bread from them is much better and not cut in 1/4 inch slices like some of the other! I made French toast with it and added lots of Ceylon Cinnamon and used sugar free syrup and it was really good!